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The Alex Cooper Selling Process

Click through to learn the steps in the Alex Cooper Auction Selling Process

Connect with Your Personal Alex Cooper Real Estate Agent

Alex cooper will go over a generalized marketing plan and ask questions about your property in order to perform a CMA (competitive market analysis) to determine the value of your property. Typically this involves a site visit, where we can also get to know each other in person.

The Paperwork

An auction listing agreement is sent out for your review and signature. At this stage you will set the reserve minimum for your property and an auction date and time will be scheduled.

Marketing Ramp Up

Alex Cooper will implement the marketing strategy. We will need access to the property for photos and information collection. Diligence materials such as leases, building plans and financial statements will be collected if applicable to marketing your property.

Auction Marketing Period

Your property is added to the Alex Cooper website and MLS. The marketing is then syndicated across the largest and most popular real estate websites as well as print media to maximize the exposure of your property. We also notify Alex Cooper’s global network of highly motivated buyers. It is suggested that the property be made available for scheduled guided tours as well as approved private showings.

Auction Day

Typically, sellers must be available approximately 30 minutes prior to the close of the auction and for the 30 minutes afterwards. As the bidding draws to a close, you will have the ability to accept or reject the high bid, if it is under your reserve price. The buyer and you will sign the purchase agreement and we will collect the earnest money deposit from the buyer per the advertised terms of sale.

Settlement Period

You will be introduced to our settlement coordinator as well as continue to stay in contact with your Alex Cooper sales agent. We will be facilitating communication with the buyer’s title company as well as any requests the buyer may have. The buyer may request access to the property for a walk through. Alex Cooper will review the closing statement on your behalf to be sure it is correct.


Lastly, the property will close, facilitated by the title company. At closing, you will sign over the deed and receive payment.

Not All Auctioneers Are Created Equal

To maximize the value of your listing, you need an auctioneer who has:

• knowledge of the local market
• connections with a vast network of motivated buyers
• ability to handle the logistics of the sale in an efficient
• we sell your property in as little as 3 weeks
• we let the auction Buyers pay all closing costs and our

Alex Cooper has unparalleled experience in the Maryland, Virginia and Washington, DC regions and is the only auctioneer who offers all of this under one roof.

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